The Action Genre is the Most Successful Genre
I do think that the Action Genre is one of the most successful genres because the general public is quite fickle in what they want to watch as they want to spend their money on being entertained. However if you judge a genre on the awards that they win to govern whether or not its successful then I would say that there is no outright winner.
The action genre has dominated the Box Office in recent years with films such as “The Expendables” and “Fast and Furious 6” bring in over $800 million gross profit world wide, but why is this? The need for film production companies to make money quick and relatively easily with a film that brings big explosions but low on story is very attractive to companies who need a quick supply as money. I feel that companies such as Universal and Warner Bros need these film to bring money in so that not only can they stay afloat in such an economic climate but create money to use in another film or franchise that needs money. However the successes of the Genre do not just stand in the Box Office numbers but indeed continue to the awards as well with films such as “Ben Hur” receiving 11 Academy Awards. However it must be noted that “ Ben Hur” was first released in 1959 and the audience has since changed, to an audience who would rather see explosions and gunfights then true acting. Therefore from this you can see that the action genre is successful but only through audience adaptation.
Other Genres such as Adventure, Drama and Comedy have lost their places in the Box Office, but have began to regain their position of leading the awards given out. Some of the best films in recent times have not been a storm in the Box Office but a storm amongst critics. Films like the “The Artist” which was a hit with critics and won 5 Oscars including Best Picture but only made $44 Million on opening weekend, compared to “Fast and Furious 6” which made $97 Million on opening weekend, so a film that won 5 oscars only made half the amount of money that a film no awards given to it. Due to this many writers and directors have turned to a combination of Genres to try and get the attention of the paying public. An example of a film that has done this and made money and achieved greatness in the awards is “ Back to the Future” which is an Adventure, Comedy, Sci-Fi film which not only made $350 million alone worldwide but achieved 1 oscar with 4 nomination and is one of the films that is seen to have changed the film industry as a whole Therefore from this you can see that other genres have had to come together to create themes of many genres to create a film that “Hits it Big” in the Box Office.
In conclusion I do think that the Action Genre is one of the most successful genres the general public wanting to watch a film that will entertain them. However if you judge a genre on the awards that they win to govern whether or not its successful then I would say that there is no outright winner. Overall the action genre makes fun and exciting films and does what films should do entertain you but films can be so much more than that a way of escaping your life or a way of showing life in a new way.
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